We’ve seen the future of translational medicine and it’s disruptive

Originally published Dec. 17, 2013, at www.steveblank.com

By Steve Blank

Steve BlankA team of 110 researchers and clinicians, in therapeutics, diagnostics, devices and digital health in 25 teams at UCSF, has just shown us the future of .  It’s Lean, it’s fast, it works and it’s unlike anything else ever done.

It’s going to get research from the lab to the bedside cheaper and faster.

Welcome to the for and Healthcare (part of theNational Science Foundation I-Corps).

This post is part of our series on the Lean Startup in Life Science and Health Care.

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Our class talked to 2,355 customers, tested 947 hypotheses and invalidated 423 of them.  They had 1,145 engagements with instructors and mentors. (We kept track of all this data by instrumenting the teams with LaunchPad Central software.)

In a packed auditorium in Genentech Hall at UCSF, the teams summarized what they learned after 10 weeks of getting out of the building. This was our version of Demo Day – we call it “Lessons Learned” Day. Each team make two presentations:

  • 2 minutes YouTube Video: General story of what they learned from the class
  • 8 minute Lessons Learned Presentation: Very specific story about what they learned in 10 weeks about their business model

In the next few posts I’m going to share a few of the final “Lessons Learned” presentations and videos and then summarize lessons learned from the teaching team.

Magnamosis
Magnamosis is a medical device company that has a new way to create a magnetic compression anastomosis (a surgical connection between two tubular structures like the bowel) with improved outcomes.

anastomosis

Team Members were: Michael Harrison (the father of fetal surgery),Michael DantyDillon KwiatElisabeth Leeflang, Matt Clark.  Jay Watkinswas the team mentor. Allan May and George Taylor were the medical device cohort instructors.

Their initial idea was that making an anastomosis that’s better, faster and cheaper will have surgeons fighting to the death to get a hold of their device. magnamosisThey quickly found out that wasn’t the case.  Leak rates turned out to a bigger issue with surgeons and a much larger market.

Their 2 minute video summary is above.

If you can’t see the video, click here.

Watch their Lessons Learned video here and see how a team of doctors learned about product/market fit, channels and pricing.

Their slide deck is here. Don’t miss the evolution of their business model in the Appendix.

The best summary of why Scientists, Engineers and Principal Investigators need to get out of the building was summarized by Dr. Harrison here. After working on his product for a decade listen to how 10 weeks of the Lean LaunchPad class radically changed his value proposition and business model.

For further reading:

 
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